Json Schema Cheat Sheet
Writing clean code is something we always strive for and is one of the keys to site and SEO success. We have been spending more time looking into schema.org and trying to figure out the best way to work it into our design and development process.
In many cases, the JSON schema requires a certain property to be present. You can alert the deserializer to this by using the JsonRequired attribute on the property. If you do this and the incoming JSON does not contain the property, the deserialization fails. Another way of doing this is to use JsonProperty (Required = Required.Always). Complete JSON Schema Support. Json.NET Schema passes 100% of the official JSON Schema Test Suite and has backwards compatibility with older standards. The online schema validator at jsonschemavalidator.net uses Json.NET Schema and has been tested with tens of thousands of user schemas.
JSON Schema Cheat Sheet Cheat Sheets, Programmierung Cheat Sheet, Javascript, JSON Since June 2011, several major search engines have been collaborating on. Covers JSON syntax, validation, modeling, JSON Schema. Includes tips and tricks for using JSON with various tools and programming languages.
I have started obsessing over Structured Data, and since all companies should add schema.org organization markup on their websites, I am struggling with knowing what is right and wrong. There are plenty of tools out there to help you write the schema, and plenty to help you validate, but what schema should be on your home page? Contact or About Page? How do you best manage multiple locations? None of that is clear or concrete.
Here are some of the things I have found. Adding structured schema markup to your company “About” or Homepage is vital. It is also super important to claim your “Google My Business” listing and I am surprised at how many people are not paying attention to this simple to use the tool. Google loves it and here is the official Google stance on it structured markup. One thing to note is that when you are creating your Schema Markup you should try and match the type of organization with what you have listed in you GMB account. (GMB and Schema.org do not use the same categorization so that may not be always possible. )
What we are really trying to do is make it easy for the bots to confirm who you are. It also helps validate that you are legit, so make sure you connect to all your social media accounts using the “sameAs” field.
The other challenge I am running into is what is the best way to get the markup on the site. Clearly, JSON-LD is the winner, since that is what Google likes. It also makes sense because you can manage it all through Tag Manager and don’t have to touch any of the markup.
What I am really talking about is should you use some sort of plugin, or do it all with GTM and I can’t say I have the answer to that yet. More on this later when I know a little more.
For now, this list is intended to be for helpful to us and will be changing over time.
Google Tools
Structured Data Markup Helper
Structured Data Testing Tool
Webmaster Central Help Forum
Generators
Schema Apps JSON-LD Generator
Microdata Generator
Other Tools
Yoast Cleanup tool for Google Tag Manager
Steal Our JSON-LD
Chrome Structured Data Test Tool
WordPress Plugins
Schema Pro
Markup (JSON-LD) structured in schema.org
DuracellTomi’s Google Tag Manager for WordPress
Yoast
Education
I just finished this course.
Yoast Structured data training
Google webmasters quality guidelines
Google My Business
Link to help you get reviews directly:
https://search.google.com/local/writereview?placeid=<place_id>
Google My Business ID Generator
https://support.google.com/business/answer/7035772
JSON stands for JavaScript Object Notation
JSON is a lightweight format for storing and transporting data
JSON is often used when data is sent from a server to a web page
JSON is 'self-describing' and easy to understand
JSON Example
This example defines an employees object: an array of 3 employee records (objects):
'employees':[
{'firstName':'John', 'lastName':'Doe'},
{'firstName':'Anna', 'lastName':'Smith'},
{'firstName':'Peter', 'lastName':'Jones'}
]
}
JSON Syntax Rules
- Data is in name/value pairs
- Data is separated by commas
- Curly braces hold objects
- Square brackets hold arrays
JavaScript Object Notation
The JSON format is syntactically identical to the code for creating JavaScript objects.
Because of this similarity, a JavaScript program can easily convert JSON data into native JavaScript objects.
The JSON syntax is derived from JavaScript object notation syntax, but the JSON format is text only. Code for reading and generating JSON data can be written in any programming language.
JSON Data - A Name and a Value
JSON data is written as name/value pairs, just like JavaScript object properties.
A name/value pair consists of a field name (in double quotes), followed by a colon, followed by a value:
JSON names require double quotes. JavaScript names do not.
Json Schema Examples
JSON Objects
JSON objects are written inside curly braces.
Just like in JavaScript, objects can contain multiple name/value pairs:
JSON Arrays
JSON arrays are written inside square brackets.
Just like in JavaScript, an array can contain objects:
{'firstName':'John', 'lastName':'Doe'},
{'firstName':'Anna', 'lastName':'Smith'},
{'firstName':'Peter', 'lastName':'Jones'}
]
In the example above, the object 'employees' is an array. It contains three objects.
Create Json Schema
Each object is a record of a person (with a first name and a last name).
Converting a JSON Text to a JavaScript Object
A common use of JSON is to read data from a web server, and display the data in a web page.
For simplicity, this can be demonstrated using a string as input.
First, create a JavaScript string containing JSON syntax:
'{ 'firstName':'John' , 'lastName':'Doe' },' +
'{ 'firstName':'Anna' , 'lastName':'Smith' },' +
'{ 'firstName':'Peter' , 'lastName':'Jones' } ]}';
Then, use the JavaScript built-in function JSON.parse() to convert the string into a JavaScript object:
Json Schema From Json
Finally, use the new JavaScript object in your page:
Example
<script>
document.getElementById('demo').innerHTML =
obj.employees[1].firstName + ' ' + obj.employees[1].lastName;
</script>
Full JSON Tutorial
This has been a short description of JSON.
For a full JSON tutorial go to W3Schools JSON Tutorial.